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Content Marketing Lesson: Building a Content Creation Framework

Creating content is not at all an easy task. It requires initial brainstorming to determine the right strategy. In addition, the creation process can be complex when you talk about multiple revisions, as you have to be sure about the intended goals of the content.

Content is a king, and it has to be the best. Why? Content plays an essential role in content marketing for businesses. Hence it has to be the best content when you aim to build a brand identity in the market.

Steps for content creation

Without a proper procedure of content creation framework for content marketing, it won’t be productive to create the desired content. So, what is a content-creating framework? The content creation framework includes a plan with some significant steps that one should follow.

Plan Your Strategy

If you are planning before writing, you are on the right track. But where does the planning start? First, plan how frequently do you want to produce content? Once you know the amount of content you want to make, you can schedule the time you have to spend on it. For instance: Suppose you want to publish long-form content. You need to go through at least three pieces of content monthly. If you intend to post two blogs weekly, you have 2-3 days. So accordingly, you can decide to work on it. Also, this will help you reduce the burden on yourself.

Topic Ideation

An essential part of content planning is its topic. For this, you can start with keywords. It would be better to identify the gaps from your previous content or can go with the trend as well. Keywords are the best way to find the right topic; use those keywords that inspire ideas. Developing ideas is the most challenging thing; you have to be creative. Brainstorm and get the best and most relevant topic ideas to start.

Creating the Content

To create the right content, you have to research a lot. Then, collect all the information, and make the blog informative. Once you have collected all the details for the topic, start drafting it. Once you have done it, proofread, and crosscheck with tools to make it engaging. Keep the formatting intact to ensure your content is easy to read.  

Editing

No one is perfect, and even the best writer can make a mistake; editing is what makes your content perfect. So, once the draft is complete, read it twice or thrice to avoid any errors. Editing is a crucial part of your content creation framework. So, please make the necessary changes to the draft and give it a final read. 

What more?

Publish and Promote

The polished content is now finally ready to get published. Now, it’s time to promote it. Yes! Once your content is live, you must boost it to reach the targeted audience. You can use social media, send it to relevant sites and consider paid promotion. Publishing and promoting your content will help you engage the targeted audience.

Optimization

Finally, for more effective promotion, optimize the content with SEO metrics. With a framework, follow SEO techniques to get higher traffic and audience attention. Optimizing your content for SEO can fetch higher results.

It is vital to hold on to insights throughout the entire content creation process. Ensure you follow a good process and framework. Also, maintaining a schedule like which day of the week you want to publish your content can help you get a regular audience on your site. Be prompt to the deadlines as delaying content mean losing clients.